Development of Corporate Identity
Development of corporate identity is the process of creating recognizable external identification of a company on the market, which includes: a logo, business cards, letterhead, envelopes, folders, and many other corporate elements. Corporate style is one of the important marketing tools and distinguishes the company among other market players.
Our company creates truly unique, bright and memorable solutions that instantly create a positive image of the company in the eyes of consumers and are quickly recognized.
The main corporate identity package includes corporate colors, style-forming elements, logo, business card, letterhead, envelopes C4 and C5, a folder for documents and other optional elements. A brand book is created for the corporate style.
When developing corporate identity, the following steps are distinguished:
1. Development of a creative task
2. Generating creative ideas
3. Making sketches
4. Rendering the selected option
5. Making corrections, adjustments
6. Market research (optional)
7. Brand book or brand guideline (optional)
As a result, a high-quality corporate identity is developed, which is a reliable basis for the company’s visual identification.